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A recent study by the Prudential Financial Inc reports that agents should realize that the aging American work-force are pretty concerned about their long term care needs and the different benefits that their employers provide.

The study, called Long Term Care Insurance, says that what is dismal is that only a small section of employees really understand the benefits of long term care insurance. The fraction of employees that is ready to make use of insurance for funding long term care expenses are one-third of the total number.

According to Lori High, the President of Prudential's Group Insurance unit, the large number of Baby Boomers has started to think about their post-sixties lives and the implications of longer lives. They also think of finances at this time of their lives and ways to meet their lifestyles and nursing care costs. Thus workers are more aware of their future needs and the concomitant impact on their retirement lifestyle.

It is found that individuals who have insurance coverage put more importance on employee benefits that includes long term care insurance. This is due to the fact that the insurance coverage they receive is quite inadequate to meet their necessity. In spite of that, individuals do not take the initiative to buy long term care insurance.

The report says that agents who are looking to get long term care insurance leads must take care of the following points:

  • out of 10 people, only 3 individuals do not have any kind of plan or look forward to buy long term care services for themselves;
  • Among those without plan, it is found that their expectations are unrealistic as a result of increased cost of long term care. Funding of their long term care is done in the order of 401(k), retirement savings and then Medicare;
  • Women lag behind when it comes to have a plan of their own long term care needs when compared to men.
  • The study found that around a third of individuals who participated in survey think that Medicare is right for their extended care expenses. However, these individuals fail to recognize that it is only a small portion of long term care costs that Medicare covers, excluding large part of custodial care services.

It would do well for the agents to provide the best coverage to their clients that they are able to pay for.

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